It can be no top secret that Bangladeshis carry genes of creativity. How else can we justify this kind of a various assortment of traditional handicraft methods that have been carried on for hundreds of years during the country.
Prospect of Aarong along with this retail sector has significant impact on artisans‟ livelihood as well as impact on improving Way of life of city middle, higher Center and better income clients. . The report will deal with the following broad parts:
Just about anything rickshaw linked is often bought in this article, regardless of whether that's parts, art, or rickshaws themselves. The artwork may be neatly rolled for you and fitted into your suitcase. Do not fork out greater than Tk one hundred, and naturally do not forget that bargaining is an element with the culture.
An evaluation of how uncomplicated it can be for suppliers to travel up price ranges. This is often pushed from the: quantity of suppliers of each and every critical input; uniqueness in their product or service; relative sizing and power from the provider; and price of switching from just one supplier to a different.
Their discerning fashion and superior-excellent craftsmanship make each Aarong merchandise one of a kind and need for them has become persistently growing as a consequence of Aarong’s center on innovation, high-quality, price-dependent pricing and remarkable in-keep customer service.
This strategy focuses on certain teams of customers, a phase of a product line or geographic markets. The aim is to apply just one The 2 strategies higher than, but by concentrating on serving especially qualified areas or area of interest markets. The approach rests on the idea which the firm is in a better placement to provide a narrow, strategically important space of the market.
Aarong charges its goods or services greater than its Competitors to make a perceived worth. Customers speculate why a specific firm can sell its merchandise for more or why its fellow consumers are willing to fork out additional for the product or service.
The launch of an e-commerce website is Aarong‟s most recent initiative to provide bigger current market accessibility for marginalized Producers in rural locations.
All consumers‟ requests, grievances, queries etc. should be sent towards the CRM within 2 times through the outlets. Sylhet, Chittagong and Khulna retailers can perform so via a courier services if Aarong transportation just isn't readily available within 3 days.
Analytics and conclusions on advancement, possibilities, difficulties and operational competencies of Aarong becoming Way of living retail chain from enterprise and social point of view.
Aarong concentrates its quality and attributes, and Stick to the advertising Things to do like sponsors on style shows, online ad, online shopping website in bd exhibitions to keep its current market posture within the field.
There are actually more than a thousand significant scale Handicraft producers in Bangladesh, wherever only three hundred are enlisted with Bangla-craft (the association of handicraft producers and exporters). A sizable no of handicraft producer sells their superior in area sector and some numbers are involved with export.
Aarong applied picked push media as another channel of interaction. Given that Aarong is actually a fashion manufacturer, placing commercials on Magazines, Vogue dietary supplements and so forth. was expected to be more effective in reaching the concentrate on buyers.
After 1970, Bangladesh‟s handicraft solution was launched on the market. As well as in 80s the merchandise bought current market acceptance, which became its expansion period. From the 90s, the handicraft items of Bangladesh seasoned a gradual progress, and it is the maturity period of the item.
The research is always to analysis The main element good results issue of Aarong staying a social company getting competition with industrial community and international Life-style retail models. This research can even help to learn about managing the nation‟s most significant backward linkage for handicraft product or service production through rural artisans and less than privileged producers team. The review will point out the prospective clients and troubles of handicraft-based mostly retail sector to promote arts and crafts items.